Observations and Inferences

Working with creative people, one of the questions I hear most is "Should I start a Substack?" 

It’s not hard to understand why. We hear stories of people making hundreds of thousands of dollars per year with the platform, some even receiving 6-figure advances from Substack itself.

To the creative mind, this sounds like a no brainer. After all, "getting paid well to write about stuff I care about" is what all writers want, and, frankly, is not always that easy to find.

But are platforms like Substack all they're hyped up to be? Or is it another quintessentially American "Hope you got there early!" money rush?

That's the question I'm hoping to help you answer in today's blog.

Substack: The latest big new thing

A little background: I’ve worked in content marketing for the last 8 years. I started in 2014, right at the very beginning of the “pivot to video” era that drained newsroom budgets and led to thousands of talented writers being laid off. That era (which, it turns out, was ba...