Sales funnel strategy and production for people who cringe a little at the idea of having a "sales funnel'' 😬
K.O. Myers
Founder and Executive Producer at Particulate Media
"Working with Lexi was a definite shot in the arm for my marketing. I'm very self-promotion averse. Lexi helped me identify the channels that worked best with my skills and energy, create messaging that resonated with my work and my values, and develop an infrastructure to keep me on track. She has the insight to turn vague preferences into executable creative, and the experience to pair it with the perfect tech and tools. Wholeheartedly recommend."
You know you need a high-converting sales system.
At least, that's what it seems like everyone is telling you. In Instagram ads and viral threads and jaw-dropping case studies, the message is the same:
Your business needs a way of attracting customers, building trust with them, and demonstrating the value of your products and services.
Preferably on "autopilot" while you sit outside and think. (Isn't that always where the real work happens anyway?)
So what's the problem?
Oh, I don't know, maybe...
- You don't know what software stack to use, and you're swimming through a sea of affiliate codes trying to figure it out
- You've gone down what feels like all of the sales funnels on the Internet already trying to reverse-engineer this on your own, but none of them feel like you (and now your inbox is crowded)
- It's vulnerable enough putting your name and face on your creative work, the idea of emailing people all the time makes you want to crawl into a cave and disappear
- You're expanding into a new market or audience and need a refreshed strategy to get your work in front of them
- All of the sales funnel courses online are built for other course creators, not your specific type of business or firm—you need a strategy specific to the people you serve
- You're unwilling to sacrifice your values or integrity for quick sales, which makes many of the "conversion hacks" online unsuitable for your business
- You simply can't find the right words to describe what your business is offering, who it's for, why it matters, how it works and how people can pay you for it (if this is you, you can start with an Offer Design session!)
This is where I come in.
As a marketing strategist and copywriter, I've spent the last 9 years working in the online business industry. I've studied the patterns and watched the trends. I've experimented with all of the shiny objects and learned from countless trials and errors.
I've helped experts and agency owners and bestselling authors alike build marketing campaigns they're actually proud of.
I can help you grow your list, make more sales and most importantly, keep going when something doesn't work out the way you thought it would.
We can start with a brainstorm:
Book a free call with me
Adrianna Basin
Personal Trainer & Integrated Well-Being Guide
"Lexi helped me come to realize that I'm good at the Internet. I had this story in my head that I wasn't. She helped me unlearn that story. With the skill set that I have after working with Lexi, I now feel like an actual business woman. I didn't have the confidence to call myself that before. Run, don't walk. Working with Lexi is one of the best investments I've ever made in my business."
My Services
Offer Design
What are you selling? Who is it for? Why does it matter? How does it work? How will people pay for it?
If you do not feel extraordinarily clear and confident in your response to these questions, you have an Offer Design problem.
Luckily, this is one of those creative problems that can absolutely be solved — but it's going to require taking the time to really brainstorm.
In this 2 hour Offer Design session, we'll work together on a shared digital whiteboard to map out your product or service. You'll leave with a renewed sense of conviction about what you're selling and why it's valuable. We can also discuss pricing strategies, including positioning your offer alongside the other products or services you sell.
Investment: $700 (can be applied to Sales Strategy or Production packages)
Sales Strategy
Over two 2.5 hour workshops, I'll work with you (and your team, if you have one!) to clarify your messaging strategy, identify gaps in your marketing efforts and map out a sales and launch plan.
Then I'll create you a comprehensive Notion-based campaign brief and dashboard (the "Sales Planner"). You'll leave with total clarity about the story you're telling about why this offer is valuable, and a fully mapped out self-advocating system that can get your work in front of exactly the right people for your offer.
Sure, you could figure it all out on your own with a big piece of paper, but wouldn't it be nice to have an equally invested thought partner to brainstorm with?
Book me to write your sales strategy and you'll leave with:
- An irresistible, values-aligned offer design
- A sketch / outline of an automated sales funnel that will attract an aligned audience right to the front door of your business
- Sales copy and marketing touch points that'll make those dream clients/customers swoon
- An uncomplicated launch plan that works for you, your energy and your strengths
- A 3+ month sales calendar that makes "showing up" easy
- A one hour follow-up consulting call to answer questions and help you implement the strategy (if you're going the DIY route)
Most importantly, you'll feel significantly more confident in the value of what you offer — which will return in dividends the next time you "hop on a call."
Investment: $3,000 $2,300 with Offer Design credit applied
Copywriting & Funnel Production
After your sales strategy is designed and written, chances are you'll still need an extra hand putting everything into production.
Based on you / your team's skillset (and the gaps I can help fill), you'll have the option to work with me hands-on for the implementation of your strategy.
Expect to be offered rich, co-creative support with things like...
- Writing sales copy for web pages and email campaigns
- Producing content for social media
- Designing lead magnets and landing pages
- Setting up software and automations (including chatbots!)
- Solving real-time launch problems that no one in their right mind could've planned for
- Designing instructional materials like workbooks, onboarding sequences and video scripts
- Creating frameworks to house your intellectual property and explain "what you do" with ease
- Prepping you and your team for sales calls
- Working through creative blocks, particularly before, during and after you press "Go" on a new sales funnel or launch strategy
In addition to working with clients on a project-based basis, I also offer retainer consulting services for ongoing marketing support, funnel optimization and creative problem solving.
Investment: Customized based on scope. Both retainer and project-based campaign production services available. Most standalone production projects average $7,500, retainers start at $3,000/mo for ongoing hands-on support with copywriting, conversion rate optimization and content production.
Chrysta Wilson
President and Senior Consultant at Wilson and Associates
"I only had one experience working with a copywriter before my work with Lexi, and all I knew is that the process felt disconnected and the copy didn't reflect me or my business. When I needed new copy for a website refresh, 2 people referred me to Lexi. Halfway through the discovery call, I knew I was going to book. She listened to me, asked me questions, and told me how she could help. And working with her was exactly the same. Using her proprietary method, she interviewed me and distilled key insights that she then translated into themes and key copy that we could collaborate on together before the words ended up on my website."
Rachel Simmons, New York Times bestselling author
"Lexi is the whole package. She was instrumental in the development, production and launching of my two online courses. Her passion gave me the confidence I needed to take a risk and explore this new world of teaching online. If you want to take your business online and you truly care about putting your best foot forward, Lexi is definitely your girl."
Let's design the future of your business.
Submit an application below — just select a time to chat and answer a few questions to get started.
FAQ
How do I know if I'm "ready" for this?
How much is it?
Do you offer payment plans?
Is this coaching, or...?
Noémie Marguerite
Photographer & Filmmaker
"The level of vulnerability it requires to try something new is unmatched, but it's not as scary when you have someone holding your hand through the process.
Lexi not only guided me in the process of building my course launch plan but truly took the time to make sure my thoughts and ideas were heard and utilized in a capacity where I felt validated in my leap of faith. If you're seeking to simplify the chaos of your thought process, you're in the right place."
You don't need me to tell you you're good at what you do.
Well, maybe you do. In which case: You are. You're REALLY good. Brilliant, in fact.
And sure, you're a lifelong learner who will always be studying, practicing and getting better.
But the problem now isn't that you don't know what you're doing.
The problem is that other people don't know about it. Or maybe they know, but haven't been persuaded to care.
Here's the good news: I care a lot about marketing.
I care about marketing because I care about helping brilliant people like you make an impact and a living doing the things you actually love to do.
Whether that's writing, teaching, thinking, coaching, challenging or simply sitting outside in the garden — I believe you deserve the time and space needed to alchemize your groundbreaking ideas.
