Creative business is a magical science experiment. 

Let's treat it like one. 

Subscribe to Observations & Inferences for a weekly report of the latest ideas, perspectives, research, and digital trends on the web. Written by strategist Lexi Merritt and sent on Thursdays from the Pretty Decent Internet Café.

Curious? Read past editions →

Messaging Strategy: Why What You Say Matters

If you want to change your business, you're gonna need a system

Inside jokes build consumer trust

Find us online: