Observations and Inferences
A newsletter about business, art, science and magic.
Written by strategist Lexi Merritt and sent from the Pretty Decent Internet Café.
What To Do When You Have Nothing To Do
Guess what I did last Monday?
Absolutely nothing.
OK, that’s a lie. I woke up at 7 a.m. and was out the door with a grocery list by 8 a.m. I took my sweet ass time in Whole Foods, inspecting bags of clementines like the feds. Once I got home, I diiiid send a few emails and answer a calendar invite. But I just couldn’t shake the feeling that I had nothing to do.
Winter is a slow season for many of us, especially people with small businesses like mine that primarily work with other solo entrepreneurs. Winter is a hibernation season, a time where, as the brilliant Kate Northrup put it at this year’s Business By Design Live, “the Earth dedicates an entire season to rest.”
Maybe you’re like me at the moment, in-between big clients and restructuring the way you do business. Maybe you own or operate a brick-and-mortar location and know the chillier weather keeps customers bundled up at home. Maybe you work in an office or agency and are feeling the end-of-Q4 blues.
Or maybe you’re bug-ey...
The Author
Lexi Merritt
Strategist & Founder, Pretty Decent Internet Café
Join a business community that gets it
In The Study, we're changing the way we talk about Internet Business. We offer strategic guidance, accountability and support — without the toxic pressure of the entrepreneurship industry.
Need hands-on support getting your work in front of all the right people?
Learn more about working with me 1:1 to design your next sales funnel or marketing campaign:
