Observations and Inferences

A newsletter about business, art, science and magic. 

Written by strategist Lexi Merritt and sent from the Pretty Decent Internet Café.

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Evergreen Marketing — How To Experiment With Automated Campaigns

Apr 21, 2022

If you ask the Instagram ads, an evergreen marketing strategy will save your life. It will clear your acne, clean your house and get your entire family out of debt. Needless to say, it seems like “evergreen marketing” is the latest mythical, top-secret strategy in the entrepreneurship industry.

But what is this evergreen thing all about? The truth is, it’s not as complicated (nor as foolproof) as it sounds.

They name “evergreen marketing” comes from the evergreen tree. Evergreens, as they’re called, grow and hold onto their green leaves all year. They don’t turn orange and lose leaves in autumn, nor do they go dormant in winter.

So in essence, an evergreen marketing strategy is one that aims to attract, nurture and make offers to people all year round. The strategy, which acts like a hypothesis, asks you to experiment with an automated marketing system.

In this article, I'll offer you the structure of that experiment. We'll do it the old fashioned, science fair way — with materials...

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